Apple ordered to stop scaring iPhone and iPad users away from third-party apps
Apple's changing its rules for data collection consent prompts after Germany's Federal Cartel Office accused Apple of giving the prompts a design that favored its own apps. Apple's App Tracking Transparency prompts reportedly cost social media apps nearly $10 billion when they launched with iOS 14.5, making cross-app tracking of users largely opt in. But […]
What happened?
Apple's changing its rules for data collection consent prompts after Germany's Federal Cartel Office accused Apple of giving the prompts a design that favored its own apps. Apple's App Tracking Transparency prompts reportedly cost social media apps nearly $10 billion when they launched with iOS 14.5, making cross-app tracking of users largely opt in. But […]
Story details
Apple's changing its rules for data collection consent prompts after Germany's Federal Cartel Office accused Apple of giving the prompts a design that favored its own apps.
Apple's App Tracking Transparency prompts reportedly cost social media apps nearly $10 billion when they launched with iOS 14.5, making cross-app tracking of users largely opt in.
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Original source
https://www.theverge.com/tech/980977/apple-app-tracking-transparency-settlement-germany