An Army of Paid Creators Is Carpeting the Web With Political Content
Unlike celebrity influencers with large followings, these creators produce a blizzard of videos for a fraction of the cost of traditional online campaigns and, in the process, shift public conversation.
What happened?
Unlike celebrity influencers with large followings, these creators produce a blizzard of videos for a fraction of the cost of traditional online campaigns and, in the process, shift public conversation.
Story details
Unlike celebrity influencers with large followings, these creators produce a blizzard of videos for a fraction of the cost of traditional online campaigns and, in the process, shift public conversation.
Why it matters
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Original source
https://www.nytimes.com/2026/09/22/us/politics/influencers-midterms-echo-chamber.html