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Alexa is moving into Amazon.com

The Verge • 2026-05-13T09:04

Alexa is moving into Amazon.com

Amazon is bringing Alexa Plus to Amazon.com, integrating its LLM-powered AI assistant directly into the company's shopping experience. Beginning today, when you type a query into Amazon, you'll be talking to Alexa for Shopping, the company's new shopping assistant, powered by Alexa Plus. So, while a search for "toilet paper" will still return the expected […]

What happened?

Amazon is bringing Alexa Plus to Amazon.com, integrating its LLM-powered AI assistant directly into the company's shopping experience. Beginning today, when you type a query into Amazon, you'll be talking to Alexa for Shopping, the company's new shopping assistant, powered by Alexa Plus. So, while a search for "toilet paper" will still return the expected […]

Story details

Amazon is bringing Alexa Plus to Amazon.com, integrating its LLM-powered AI assistant directly into the company's shopping experience.

Beginning today, when you type a query into Amazon, you'll be talking to Alexa for Shopping, the company's new shopping assistant, powered by Alexa Plus.

So, while a search for "toilet paper" will still return the expected […]

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Original source

https://www.theverge.com/ai-artificial-intelligence/929457/amazon-announces-alexa-for-shopping-ai-assistant-rufus