Technology

A global brand but local cars is Audi's future, says CEO

Ars Technica • Tue, 26 May 2026

We talk with Gernot Döllner, CEO of Audi AG, about where he's taking the company.

What happened?

We talk with Gernot Döllner, CEO of Audi AG, about where he's taking the company.

Story details

We talk with Gernot Döllner, CEO of Audi AG, about where he's taking the company.

Why it matters

This story helps build a stronger internal English tech archive around Technology, giving search visitors more reasons to keep browsing the site instead of bouncing after a single headline.

Original source

https://arstechnica.com/cars/2026/05/audis-boss-talks-local-production-wagons-and-maybe-a-new-r8-supercar/

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