What to expect from Apple's 'Surprise and shine' iPhone 18 Pro event on September 9
Apple has confirmed its September special event will be held on September 9. It won't just be the iPhone 18 Pro or folding iPhone launch, but also the first event with John Ternus as CEO. Here's what to expect. The Apple logo accompanying the 2026 event invite Regular as clockwork, Apple holds an event in early September to launch new iPhone models and other products. Apple has just confirmed that this will be the case for 2026's presentation. Titled "Surprise and shine," the event will be taking place on September 9, starting at 10 A.M. Pacific, 1 P.M. Eastern Time. As usual, it will be streamed on YouTube, the Apple Event page, and the Apple TV app, among other methods. Continue Reading on AppleInsider | Discuss on our Forums
What happened?
Apple has confirmed its September special event will be held on September 9. It won't just be the iPhone 18 Pro or folding iPhone launch, but also the first event with John Ternus as CEO. Here's what to expect. The Apple logo accompanying the 2026 event invite Regular as clockwork, Apple holds an event in early September to launch new iPhone models and other products. Apple has just confirmed that this will be the case for 2026's presentation. Titled "Surprise and shine," the event will be taking place on September 9, starting at 10 A.M. Pacific, 1 P.M. Eastern Time. As usual, it will be streamed on YouTube, the Apple Event page, and the Apple TV app, among other methods. Continue Reading on AppleInsider | Discuss on our Forums
Story details
Apple has confirmed its September special event will be held on September 9.
It won't just be the iPhone 18 Pro or folding iPhone launch, but also the first event with John Ternus as CEO.
The Apple logo accompanying the 2026 event invite Regular as clockwork, Apple holds an event in early September to launch new iPhone models and other products.
Why it matters
This page keeps Apple rumors separate from official updates, so readers can follow early reports without confusing them with confirmed announcements.