Ultra branding expanding, iPhone Fold & OLED MacBook may join
Ultra branding it already uses looks like Apple's next marketing angle as new categories like an iPhone Fold push past what Pro can cover. Render of the rumored iPhone Fold/Ultra The company is preparing to expand its Ultra branding beyond watches and Apple Silicon into a new top tier for its most expensive hardware, according to a report published April 27. The plan includes a foldable iPhone and a high-end MacBook positioned above the Pro lineup. Apple plans to launch products aligned with the upcoming iPhone and Mac cycles through 2027. The naming is obvious as it follows Apple's established pattern, using "Ultra" for its most expensive devices. Rumor Score: 🤯 Likely Continue Reading on AppleInsider | Discuss on our Forums
What happened?
Ultra branding it already uses looks like Apple's next marketing angle as new categories like an iPhone Fold push past what Pro can cover. Render of the rumored iPhone Fold/Ultra The company is preparing to expand its Ultra branding beyond watches and Apple Silicon into a new top tier for its most expensive hardware, according to a report published April 27. The plan includes a foldable iPhone and a high-end MacBook positioned above the Pro lineup. Apple plans to launch products aligned with the upcoming iPhone and Mac cycles through 2027. The naming is obvious as it follows Apple's established pattern, using "Ultra" for its most expensive devices. Rumor Score: 🤯 Likely Continue Reading on AppleInsider | Discuss on our Forums
Story details
Ultra branding it already uses looks like Apple's next marketing angle as new categories like an iPhone Fold push past what Pro can cover.
Render of the rumored iPhone Fold/Ultra The company is preparing to expand its Ultra branding beyond watches and Apple Silicon into a new top tier for its most expensive hardware, according to a report published April 27.
The plan includes a foldable iPhone and a high-end MacBook positioned above the Pro lineup.
Why it matters
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