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Touchscreen decision may push MacBook Ultra price even higher

9to5Mac • Tue, 28 Jul 2026

Touchscreen decision may push MacBook Ultra price even higher

The upcoming MacBook Ultra was never going to be cheap, with an all-new sleeker design, OLED , and touchscreen – even before the price increases driven by higher memory costs. A new report now suggests the manufacturing cost could be pushed yet higher Apple typically likes to have multiple suppliers for components in order to maximize the reliability of display and allow it to negotiate the best possible prices, and it had hoped to do so for the MacBook Ultra. However, a supply chain source says Apple has decided to use just one display supplier …

What happened?

The upcoming MacBook Ultra was never going to be cheap, with an all-new sleeker design, OLED , and touchscreen – even before the price increases driven by higher memory costs. A new report now suggests the manufacturing cost could be pushed yet higher Apple typically likes to have multiple suppliers for components in order to maximize the reliability of display and allow it to negotiate the best possible prices, and it had hoped to do so for the MacBook Ultra. However, a supply chain source says Apple has decided to use just one display supplier …

Story details

The upcoming MacBook Ultra was never going to be cheap, with an all-new sleeker design, OLED , and touchscreen – even before the price increases driven by higher memory costs.

A new report now suggests the manufacturing cost could be pushed yet higher Apple typically likes to have multiple suppliers for components in order to maximize the reliability of display and allow it to negotiate the best possible prices, and it had hoped to do so for the MacBook Ultra.

However, a supply chain source says Apple has decided to use just one display supplier …

Why it matters

This page keeps Apple rumors separate from official updates, so readers can follow early reports without confusing them with confirmed announcements.

Original source

https://9to5mac.com/2026/07/28/touchscreen-decision-may-push-macbook-ultra-price-even-higher/