Apple shares have rallied 15 percent since their worst day on the stock market in more than a year, adding almost $600 billion in value since June 25 and returning the stock to record territory (via Bloomberg ). The rebound comes as investors grow uneasy about the mind-boggling sums of cash continually being poured into the AI data center buildout, despite there being no obvious indicator for when investors will get a return on their investment. Apple's decision to sit out the data center spending spree and instead pay Google for access to its frontier AI models is being increasingly seen by traders as an asset rather than a liability. Apple is using Google's Gemini to underpin the revamped version of Siri and new Apple Intelligence features across its platforms. Apple's WWDC presentation last month of upcoming AI features in iOS 27 and macOS Golden Gate initially sent the stock lower, but it has since rebounded in impressive fashion. The rally has occurred in spit of the fact that Apple is facing pressure from soaring memory chip costs, which was what prompted the company to raise prices on Macs, iPads, and its Home devices on June 25. That was the move that triggered the company's worst single-day stock drop since April 2025, with shares closing at $275.15. Apple's iPhone models were spared similar price hikes, but the company has hinted that further increases could follow. Investors are also viewing Apple's upcoming foldable iPhone, expected in September, as a potential catalyst, according to Bloomberg . Nikkei reported earlier this month that Apple told suppliers to prepare for around 10 million units this year, up from a prior forecast of seven to eight million. Apple shares are now up 16 percent in 2026, making it the best performer among the "Magnificent Seven" tech giants, which includes Microsoft, Amazon, Alphabet, Meta, Nvidia, and Tesla. AAPL closed at $315.32 on Friday, just shy of its all-time high of $317.40 set in early June. In the coming days, MacRumors will be speaking with a prominent technology commentator about whether Apple's decision to avoid the AI data-center arms race is actually becoming a strategic advantage. Stay tuned. Tag: Bloomberg This article, " Apple Stock Hits Record Territory as Traders Sour on AI Spending " first appeared on MacRumors.com Discuss this article in our forums
Two new Apple Pencil models are in development for release alongside next-generation iPad Pro models next year, according to Bloomberg 's Mark Gurman . Specifically, he said new versions of the lower-end Apple Pencil with a USB-C port and the higher-end Apple Pencil Pro are in the works. Apple is working to satisfy upcoming EU requirements related to making batteries more replaceable, leading Gurman to believe that the new Apple Pencil models could be equipped with "new battery systems." While that wording is vague, it seems to suggest that the next Apple Pencil models could have replaceable batteries. No other details were provided, so we do not know of any potential design changes or other new features that are planned at this time. The current Apple Pencil with a USB-C port was released in November 2023, while the Apple Pencil Pro followed in May 2024. Related Roundup: iPad Pro Tags: Apple Pencil , Mark Gurman Buyer's Guide: iPad Pro (Neutral) Related Forum: iPad Accessories This article, " Two New Apple Pencils Reportedly Launching Next Year " first appeared on MacRumors.com Discuss this article in our forums