There's a hidden upside to the rampocalypse for Apple
RAM prices are awful, and that hit the overall PC market to the tune of 20% fewer shipments in the last quarter versus 2025. But, according to IDC, it was less-bad for Apple than almost everybody else, with it seeing a full percentage point market share gain year-over year. Buckle up, prices are only going to get worse. IDC personal computing device tracker Continue Reading on AppleInsider | Discuss on our Forums
What happened?
RAM prices are awful, and that hit the overall PC market to the tune of 20% fewer shipments in the last quarter versus 2025. But, according to IDC, it was less-bad for Apple than almost everybody else, with it seeing a full percentage point market share gain year-over year. Buckle up, prices are only going to get worse. IDC personal computing device tracker Continue Reading on AppleInsider | Discuss on our Forums
Story details
RAM prices are awful, and that hit the overall PC market to the tune of 20% fewer shipments in the last quarter versus 2025.
But, according to IDC, it was less-bad for Apple than almost everybody else, with it seeing a full percentage point market share gain year-over year.
Buckle up, prices are only going to get worse.
Why it matters
This page keeps Apple rumors separate from official updates, so readers can follow early reports without confusing them with confirmed announcements.