Smartphone market down and worsening, but Apple’s tactic pays off – IDC
The global smartphone market fell more than 4% year-on-year in the first quarter of this year, ending 2.5 years of consecutive growth, according to a new market intelligence report. Things are expected to get even worse as the memory shortage bites even harder, but the tactic adopted by Apple is paying off … more…
What happened?
The global smartphone market fell more than 4% year-on-year in the first quarter of this year, ending 2.5 years of consecutive growth, according to a new market intelligence report. Things are expected to get even worse as the memory shortage bites even harder, but the tactic adopted by Apple is paying off … more…
Story details
The global smartphone market fell more than 4% year-on-year in the first quarter of this year, ending 2.5 years of consecutive growth, according to a new market intelligence report.
Things are expected to get even worse as the memory shortage bites even harder, but the tactic adopted by Apple is paying off … more…
Why it matters
This page keeps Apple rumors separate from official updates, so readers can follow early reports without confusing them with confirmed announcements.
Original source
https://9to5mac.com/2026/04/15/smartphone-market-down-and-worsening-but-apples-tactic-pays-off-idc/