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Report: Apple hits record 20% global smartphone shipment share as market plunges

9to5Mac • Mon, 13 Jul 2026

Report: Apple hits record 20% global smartphone shipment share as market plunges

According to a new Counterpoint Research report , Apple grew iPhone shipments by 3% year over year and captured a record 20% share of global smartphone shipments despite an industry-wide downturn. Here are the details.

What happened?

According to a new Counterpoint Research report , Apple grew iPhone shipments by 3% year over year and captured a record 20% share of global smartphone shipments despite an industry-wide downturn. Here are the details.

Story details

According to a new Counterpoint Research report , Apple grew iPhone shipments by 3% year over year and captured a record 20% share of global smartphone shipments despite an industry-wide downturn.

Why it matters

This page keeps Apple rumors separate from official updates, so readers can follow early reports without confusing them with confirmed announcements.

Original source

https://9to5mac.com/2026/07/13/report-apple-hits-record-20-global-smartphone-shipment-share-as-market-plunges/