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Report: Apple gains ground on rivals, but iPhone 18 Pro and iPhone Duo face challenges

9to5Mac • Fri, 16 Oct 2026

Report: Apple gains ground on rivals, but iPhone 18 Pro and iPhone Duo face challenges

In a new investor note sent out this week, GF Securities’ Jeff Pu and Henry Huang project that Apple will be the only major smartphone manufacturer to grow shipments in 2026, even as the global market is expected to shrink by more than 14%. Here are the details. more…

What happened?

In a new investor note sent out this week, GF Securities’ Jeff Pu and Henry Huang project that Apple will be the only major smartphone manufacturer to grow shipments in 2026, even as the global market is expected to shrink by more than 14%. Here are the details. more…

Story details

In a new investor note sent out this week, GF Securities’ Jeff Pu and Henry Huang project that Apple will be the only major smartphone manufacturer to grow shipments in 2026, even as the global market is expected to shrink by more than 14%.

Why it matters

This page keeps Apple rumors separate from official updates, so readers can follow early reports without confusing them with confirmed announcements.

Original source

https://9to5mac.com/2026/10/16/report-apple-gains-ground-on-rivals-but-iphone-18-pro-and-iphone-duo-face-challenges/