Pfizer launches immersive Apple Vision Pro experience to explain cancer research
Pharmaceutical firm Pfizer has turned to Apple Vision Pro to make an experience that's meant to help cancer patients understand how the company conducts its research into the disease, but looks more like an infomercial. The captions explaining how drug research works are interesting, but this is an immersive experience that feels more like an advert - image credit: Groove Jones/Pfizer. Among its many other medical uses, Apple Vision Pro has been used to help with cancer detection . But now pharmaceutical technology corporation Pfizer is using it as an education and support device. According to Groove Jones , which developed the Apple Vision Pro immersive experience, the headset is being used to communicate Pfizer's "story of resilience and groundbreaking cancer treatments." Continue Reading on AppleInsider | Discuss on our Forums
What happened?
Pharmaceutical firm Pfizer has turned to Apple Vision Pro to make an experience that's meant to help cancer patients understand how the company conducts its research into the disease, but looks more like an infomercial. The captions explaining how drug research works are interesting, but this is an immersive experience that feels more like an advert - image credit: Groove Jones/Pfizer. Among its many other medical uses, Apple Vision Pro has been used to help with cancer detection . But now pharmaceutical technology corporation Pfizer is using it as an education and support device. According to Groove Jones , which developed the Apple Vision Pro immersive experience, the headset is being used to communicate Pfizer's "story of resilience and groundbreaking cancer treatments." Continue Reading on AppleInsider | Discuss on our Forums
Story details
Pharmaceutical firm Pfizer has turned to Apple Vision Pro to make an experience that's meant to help cancer patients understand how the company conducts its research into the disease, but looks more like an infomercial.
The captions explaining how drug research works are interesting, but this is an immersive experience that feels more like an advert - image credit: Groove Jones/Pfizer.
Among its many other medical uses, Apple Vision Pro has been used to help with cancer detection .
Why it matters
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