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OpenAI’s hardware device may partly compete with AirPods Ultra – and lose

9to5Mac • Wed, 15 Jul 2026

OpenAI’s hardware device may partly compete with AirPods Ultra – and lose

Jony Ive and Sam Altman made a big promise when they teased the launch of a completely new concept in AI hardware more than a year ago. The most recent report suggests that OpenAI may technically be delivering on this promise, but could end up at least partly competing with an upcoming AirPods model. If so, I can easily see AirPods Ultra proving the more popular choice …

What happened?

Jony Ive and Sam Altman made a big promise when they teased the launch of a completely new concept in AI hardware more than a year ago. The most recent report suggests that OpenAI may technically be delivering on this promise, but could end up at least partly competing with an upcoming AirPods model. If so, I can easily see AirPods Ultra proving the more popular choice …

Story details

Jony Ive and Sam Altman made a big promise when they teased the launch of a completely new concept in AI hardware more than a year ago.

The most recent report suggests that OpenAI may technically be delivering on this promise, but could end up at least partly competing with an upcoming AirPods model.

If so, I can easily see AirPods Ultra proving the more popular choice …

Why it matters

This page keeps Apple rumors separate from official updates, so readers can follow early reports without confusing them with confirmed announcements.

Original source

https://9to5mac.com/2026/07/15/openais-hardware-device-may-partly-compete-with-airpods-ultra-and-lose/