More bad news for Apple pricing as TSMC increases chip costs
Apple has already increased the prices of most of its products very significantly after it said it could no longer absorb far high memory costs. iPhone price rises are also expected when this year’s models launch in September. The majority already took the pessimistic view that these rises will be permanent, despite the company’s claims that it was working hard to address them, and it’s now looking like things could get even worse as TSMC increases chipmaking prices …
What happened?
Apple has already increased the prices of most of its products very significantly after it said it could no longer absorb far high memory costs. iPhone price rises are also expected when this year’s models launch in September. The majority already took the pessimistic view that these rises will be permanent, despite the company’s claims that it was working hard to address them, and it’s now looking like things could get even worse as TSMC increases chipmaking prices …
Story details
Apple has already increased the prices of most of its products very significantly after it said it could no longer absorb far high memory costs.
iPhone price rises are also expected when this year’s models launch in September.
The majority already took the pessimistic view that these rises will be permanent, despite the company’s claims that it was working hard to address them, and it’s now looking like things could get even worse as TSMC increases chipmaking prices …
Why it matters
This page keeps Apple rumors separate from official updates, so readers can follow early reports without confusing them with confirmed announcements.
Original source
https://9to5mac.com/2026/07/21/more-bad-news-for-apple-pricing-as-tsmc-increases-chip-costs/