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This year's iPhone 18 Pro and iPhone 18 Pro Max could be $250-$300 more expensive than existing iPhone 17 Pro models due to higher silicon and memory costs, an analyst claimed today. According to an earnings note by Jeff Pu of GF Securities, higher 2nm silicon and DRAM/NAND costs could drive the price hikes, as Apple grapples with global component shortages owing to the AI infrastructure buildout. Currently, the iPhone 17 Pro and iPhone 17 Pro Max start at $1,099 and $1,199, respectively. In June, Apple increased the prices of iPads, Macs, HomePods, the Apple TV, and the Vision Pro. iPhone models were spared similar hikes. Pu believes price hikes on the next-generation Pro models could create "demand uncertainty." The analyst has subsequently downgraded AAPL from buy to hold. It's a shift of tone from Pu, who in May said Apple could price the iPhone 18 Pro models " aggressively ," despite rising memory costs. During the company's Q3 earnings call on Thursday, outgoing Apple CEO Tim Cook did not comment on whether Apple plans to raise iPhone prices when the iPhone 18 Pro models and first foldable launch this September, but many analysts believe prices will go up. This September, Apple is expected to unveil the iPhone 18 Pro models alongside its first foldable iPhone, which is expected to cost north of $2,000. The regular iPhone 18, iPhone 18e, and iPhone Air 2 are expected to launch in spring 2027. Related Roundup: iPhone 18 Pro Tag: Jeff Pu This article, " iPhone 18 Pro Models Could Be Up to $300 More Expensive, Says Analyst " first appeared on MacRumors.com Discuss this article in our forums
Securities firm Rosenblatt is still bearish on Apple's future, seeing short term supply problems as well as difficulties matching the iPhone 17 range's success. Just the same, it has raised its price target to a still-underwater $300. iPhone 17 Pro was such a hit that Apple may have difficulty matching it Following Apple's latest earnings call , the company's shares took their usual inexplicable dip, but investment and securities firms are looking further ahead. Rosenblatt, which remains amongst the most bearish on Apple, has told investors that it is raising its price target by $24 to $300. In an note to investors seen by AppleInsider , the company says that it has decided to do this by focusing on how it believes Apple will be faring in a year's time. Even then, it says the reason for only raising the target by what it calls a modest amount, is down to the volatile financial environment. Continue Reading on AppleInsider | Discuss on our Forums
Before iCloud became the backbone of the Apple ecosystem, it spent more than a decade evolving through three distinct services: iTools, .Mac, and MobileMe. iTools, as part of Mac OS 9 | Image Credit: Matt J Fuller If you've got an iPhone , you've got an iCloud account. Sure, you might only have the base account, but you're still signed up for it. And for most of us, we probably actively engage with iCloud to some degree. After all, iCloud is what Apple uses to store your Messages, Photos, Notes, Contacts, and software backups, and it powers Find My . Continue Reading on AppleInsider | Discuss on our Forums
While price increases didn't worry the investors at JP Morgan, ongoing supply chain constraints will have a short-term impact, and thus their new price target is $340. Apple's record-breaking quarter wasn't enough to keep investors from worrying It's been a bumpy few months for Apple thanks to RAM shortages , price increases , and supply constraints. Investors expect that these problems will continue through December even if Apple finds ways to counteract their effects. In a note seen by AppleInsider , JP Morgan shares that it believes high demand for products like the iPhone 17 and MacBook Neo has helped maintain momentum in the product cycle. Siri AI's impending launch will also help drive demand going into Q4 2026. Continue Reading on AppleInsider | Discuss on our Forums
