Related coverage
Smartphone buyers are becoming increasingly loyal to their chosen platform, whether that's Apple's iPhone or Google's Android. Buyers are switching from and to the iPhone less than ever The increased loyalty also means that smartphone buyers are less likely to switch from Android to iPhone and vice versa. That's according to new research that found that of those who do switch, Android users are more likely to buy iPhones than the other way around. However, switching does still happen. And Android phone owners are still more than willing to switch to iPhones despite their increased loyalty. Continue Reading on AppleInsider | Discuss on our Forums
In a video uploaded to its YouTube channel in South Korea today, Apple showed off a handful of iPhone 17 Pro devices decorated with tiny stickers. The stickers are placed on the iPhone 17 Pro's so-called "plateau," the protruding aluminum area housing the rear cameras, an LED flash, a microphone, and the LiDAR Scanner. The video has the hashtags #PhoneDecor and #iPhoneCustomization. "Stick it here," says Apple. The ad is accompanied by a pair of YouTube Shorts . Related Roundup: iPhone 17 Pro Tags: Apple Ads , South Korea Buyer's Guide: iPhone 17 Pro (Neutral) Related Forum: iPhone This article, " Apple Covers iPhone 17 Pro in Stickers in New Ad " first appeared on MacRumors.com Discuss this article in our forums
Blackmagic Design's Blackmagic Camera app for iPhone further enhances professional workflows with Apple Watch control, deeper ATEM integration, and new hardware support. Blackmagic Design's iPhone camera app The update shifts the camera app beyond standalone recording by tying the iPhone into coordinated production environments. Remote monitoring from Apple Watch, control through Blackmagic's ProDock, and support for dedicated focus and zoom hardware position the device as part of a larger, managed camera system rather than a self-contained tool. The changes arrive as iPhone video continues to gain traction in production environments. However, the update shows Blackmagic focusing less on casual creators and more on integrating the iPhone into its existing broadcast ecosystem. Continue Reading on AppleInsider | Discuss on our Forums
Apple invited paraplegic Claire Lomas to fly a plane while being filmed for an Apple Vision Pro immersive video, but she then suffered fatal injuries in an accident upon landing. Claire Lomas pictured in 2012 walking London Marathon - image credit: Lulu Kyriacou In 2024, Apple was making one of the first of its "Adventure" immersive videos for the then-new Apple Vision Pro, featuring spectacular feats such as Parkour running in Paris . According to Bloomberg , Lomas was being filmed flying a converted microlight over the Jordan desert when she crashed after landing. BBC News reported back in 2025 that Lomas had been invited to film there by an unnamed documentary maker, now revealed to be Apple and London's Atlantic Studios. Lomas had flown this type of microlight before, but the BBC says it went off a road after landing and crashed into a rock. Continue Reading on AppleInsider | Discuss on our Forums
