Rumor

Like Apple Watch at start, Apple's smart glasses plan will challenge the entire industry

AppleInsider • Sun, 31 May 2026

Apple's initial plan for smart glasses is to take on just about every eyewear manufacturer, smart and not, with design and just a little bit of iPhone integration. Apple is gunning for the glasses industry with its smart eyewear - Image Credit: Pexels/Gustavo Fring The whole Apple Glass endeavor has focused mainly on the still-far-off augmented reality smart glasses . However, with a second version without AR expected to arrive in 2026 or 2027, Apple is trying to break into the wider glasses market. According to Mark Gurman in Sunday's "Power On" newsletter for Bloomberg , Apple isn't going to try and attract just those who want smart glasses. It's instead attempting to take on the overall glasses market. Rumor Score: 🤔 Possible Continue Reading on AppleInsider | Discuss on our Forums

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Apple's initial plan for smart glasses is to take on just about every eyewear manufacturer, smart and not, with design and just a little bit of iPhone integration.

Apple is gunning for the glasses industry with its smart eyewear - Image Credit: Pexels/Gustavo Fring The whole Apple Glass endeavor has focused mainly on the still-far-off augmented reality smart glasses .

However, with a second version without AR expected to arrive in 2026 or 2027, Apple is trying to break into the wider glasses market.

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This page keeps Apple rumors separate from official updates, so readers can follow early reports without confusing them with confirmed announcements.

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https://appleinsider.com/articles/26/05/31/like-apple-watch-at-start-apples-smart-glasses-plan-will-challenge-the-entire-industry?utm_source=rss

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