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Jefferies cuts AAPL target to $263.66, downgrades to Underperform

AppleInsider • Mon, 10 Aug 2026

Jefferies cuts AAPL target to $263.66, downgrades to Underperform

Analyst firm Jefferies has downgraded Apple stock to underperform alongside a price cut, because the firm believes Apple has cancelled its all-glass design for the still-unannounced iPhone 20. iPhone 20 is probably going to look more like a third-generation iPhone Air Apple has a lot going on to be concerned about. RAM pricing will just get worse , SSD flash cells are a year away from relief, and so forth. One firm thinks that they have a bigger problem than all that. Analyst Edison Lee of Jefferies is concerned that the iPhone 20 will not be an all-glass device. Continue Reading on AppleInsider | Discuss on our Forums

What happened?

Analyst firm Jefferies has downgraded Apple stock to underperform alongside a price cut, because the firm believes Apple has cancelled its all-glass design for the still-unannounced iPhone 20. iPhone 20 is probably going to look more like a third-generation iPhone Air Apple has a lot going on to be concerned about. RAM pricing will just get worse , SSD flash cells are a year away from relief, and so forth. One firm thinks that they have a bigger problem than all that. Analyst Edison Lee of Jefferies is concerned that the iPhone 20 will not be an all-glass device. Continue Reading on AppleInsider | Discuss on our Forums

Story details

Analyst firm Jefferies has downgraded Apple stock to underperform alongside a price cut, because the firm believes Apple has cancelled its all-glass design for the still-unannounced iPhone 20.

iPhone 20 is probably going to look more like a third-generation iPhone Air Apple has a lot going on to be concerned about.

RAM pricing will just get worse , SSD flash cells are a year away from relief, and so forth.

Why it matters

This page keeps Apple rumors separate from official updates, so readers can follow early reports without confusing them with confirmed announcements.

Original source

https://appleinsider.com/articles/26/08/10/jefferies-cuts-aapl-target-to-26366-downgrades-to-underperform?utm_source=rss