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Apple TV is gaining ground in the U.S. streaming market. Here's how much Apple TV viewership has grown over the last few years, and how the gap is narrowing among the top platforms. Apple TV 4K Streaming spent the last decade rewarding scale, with Netflix and Prime Video building libraries so large that finding something to watch became a chore. Scale still defines the top tier, but oversized catalogs now slow people down instead of pulling them in. New Q1 2026 data from JustWatch, based on more than 35 million U.S. streaming interactions between January 1 and March 31, shows the gap beginning to tighten. Netflix leads at 19% and Prime Video follows at 17%, while Disney+ holds 16% and Apple TV has climbed to 12%. Continue Reading on AppleInsider | Discuss on our Forums
Apple is preparing to bring support for its digital car key feature to Tata EV vehicles, based on evidence uncovered by MacRumors on Apple's backend. Tata is an Indian multinational commercial vehicle manufacturer, headquartered in Mumbai. The company produces trucks, vans, and buses, and is now on an internal Apple list of vehicles that offer car key integration, but it is not known which EV models the support pertains to. Introduced in 2022, Car Keys allows an iPhone or Apple Watch to unlock a vehicle through the Wallet app. A digital version of a car key is stored in Wallet, and unlocking can be done by holding an Apple Watch or iPhone near a compatible vehicle's NFC reader. A tap on the door handle is enough to initiate an unlock, and while Face ID authentication is a security option, Apple offers an Express Mode that eliminates the need to authenticate for a faster unlocking process. At WWDC 2025, Apple confirmed that 13 vehicle brands would "soon" add support for digital car keys, and Tata was on the list. Vehicles from BMW, Genesis, Kia, Hyundai, Lotus, Mercedes, Volvo, and more offer car keys support, with a list available on MacRumors.com . Tags: iPhone Car Keys , India This article, " Apple Set to Add Car Key Support for India's Tata Vehicles " first appeared on MacRumors.com Discuss this article in our forums
The rumor mill is still churning on the iPhone 18 Pro colors, with a new leak showing what the colors may be. Four possible colors of iPhone 18 Pro The iPhone rumor mill has been on a bit of a color kick lately, with multiple rumors claiming to know which Apple will use in 2028. For the iPhone 18 Pro, it seems that there could be four colors on the way. The image shared by Weibo leaker Ice Universe shows what appear to be rear camera plateaus for the iPhone 18 Pro. It is unclear where they were sourced from, but they may be shots gathered from an accessory maker, rather than the actual Apple supply chain. Continue Reading on AppleInsider | Discuss on our Forums
Apple is facing a fast-track decision on regulatory penalties in India because it has not submitted data sought by the country's antitrust body as part of an investigation into its market practices. The Competition Commission of India (CCI) published a report in 2024 that Apple exploited its dominant position in the apps market by forcing developers to use its proprietary in-app purchase system. The report was the result of a case that began in 2021 after a non-profit group opposed Apple's practices. Apple in 2024 denied any wrongdoing by arguing that it is a minor presence in India. However, nowadays iPhones have an 9% market share in the country compared to just 4% two years ago, according to data from Counterpoint Research, potentially weakening its case. According to Reuters , the CCI this month said that Apple has not submitted details of its financials and its views on the investigation since October 2024. Instead, Apple has cited a separate case pending in the Delhi High Court where the company has challenged India's entire antitrust penalty law . The CCI typically requires financial information from companies to calculate penalties when they are found to have contravened the law, but Apple has said it fears it could be fined up to $38 billion. Apple last year said that using global turnover would result in a fine that's "manifestly arbitrary, unconstitutional, grossly disproportionate, and unjust." Apple in March requested that the CCI put its proceedings "in abeyance" while the High Court case plays out, but the CCI has rejected that demand and suggested Apple is trying to stall the antitrust case, which is just one of many that the company is facing around the globe. The CCI has given Apple two more weeks to file its responses and has for the first time fixed a final hearing date of May 21. Tags: Apple Antitrust , India This article, " Apple Withholds Data as India Antitrust Case Advances to Final Hearing " first appeared on MacRumors.com Discuss this article in our forums
