A Canadian artist dropped her iPhone 17 Pro from a plane at 3,600 feet, then found it sitting face-up and virtually untouched in a canola field. Here's why this is more common than you'd think. iPhone 17 Pro survives 3,600-foot fall from a plane Heather Cline, a mixed-media artist from Saskatchewan, Canada, routinely takes to the skies with her husband, David, in their small plane. The goal is to gain inspiration for her artwork, which often depicts the Canadian landscape from aerial perspectives. Recently, during an outing above Regina, Heather decided to use her new iPhone 17 Pro to help gather inspiration for a new project. Her husband wasn't so sure about her choice. Continue Reading on AppleInsider | Discuss on our Forums
The iPad Air has looked the same since 2020, making it the longest-running design in Apple's tablet lineup. There is a reasonable case that 2027 could be when that comes to an end. Apple last gave the ‌iPad Air‌ a new enclosure in 2020, when the fourth-generation model introduced flat sides, an all-screen front, and Touch ID in the top button. The subsequent M1 , M2 , M3, and M4 updates were all internal with no design changes. That could change next year. Apple is expected to move the iPad Air to OLED in early 2027 , with Samsung Display supplying single-stack LTPS panels that sit below the tandem OLED in the iPad Pro on cost and brightness. The M5 chip is also rumored. That will form the largest change the product has had in years, and it comes as part of a wider OLED rollout that will eventually reach products like the iMac and MacBook Air . The substantial upgrade would be a suitable candidate for a complete redesign. When the ‌iPad Pro‌ moved to ‌OLED‌ in 2024, Apple completely redesigned the device for the first time since 2018, introducing a substantially thinner chassis. More strikingly, the iPad mini 8 is expected by October with a new design, an OLED display , a vibration-based speaker system that eliminates speaker holes, and a water-resistant casing that would be an iPad first. The ‌iPad Air‌ and ‌iPad mini‌ have shared their design language since their introduction, with the mini most recently adopting the Air's look in 2021 and holding it through to the iPad mini 7 . If the mini receives a new enclosure this year, the Air is the obvious candidate to bring over the same one next. It could be much like how the original ‌iPad mini‌ from 2012 set the design standard for the ‌iPad Air‌ just a year later. There have been no specific rumors about an ‌iPad Air‌ redesign for next year, but if it does mirror the ‌iPad mini‌, the device could gain the same vibration-based speaker system, water-resistance, and more. Related Roundup: iPad Air Buyer's Guide: iPad Air (Buy Now) Related Forum: iPad This article, " iPad Air Could Finally Be Redesigned Next Year " first appeared on MacRumors.com Discuss this article in our forums
Apple CEO Tim Cook participated in his final Apple earnings call yesterday, with incoming CEO John Ternus set to take over on September 1. With Cook's tenure coming to an end, we thought we'd take a look at how Apple has changed over the last 15 years. Cook took over as CEO on August 24, 2011, after Steve Jobs resigned. Apple's Revenue During yesterday's earnings call, Bank of America analyst Wamsi Mohan shared an interesting observation about Apple's quarterly earnings. When Cook took over as CEO, Apple's revenue for all of 2011 was $108 billion. Apple reported $109.4 billion for Q3 2026, earning its 2011 revenue in a single quarter. We don't have the numbers for fiscal 2026 yet, but in fiscal 2025, revenue was $416 billion. iPhone revenue in 2011 was $47 billion, and just this quarter, it was $54.3 billion. Valuation Apple stock is down today after Cook said he expects supply constraints and memory shortages to affect revenue in the current quarter, but last week, Apple briefly hit a market cap above $5 trillion . Apple's market cap is now around the $4.5 trillion mark, and it once again trails Nvidia for world's most valuable publicly traded company. Apple was the first company to reach a $1 trillion valuation in August 2018, the first to reach $2 trillion in August 2020, and the first to reach $3 trillion in January 2022. It was the third company to hit a $4 trillion valuation in October 2025, and then the second to reach $5 trillion. A day after Cook took over in August 2011, Apple's stock price was $13.35 (split-adjusted). Today, it opened at $304.81, a roughly 23x increase. There was a 7-for–1 split in 2014 and 4-for–1 split in 2020 during Cook's tenure. Installed Base Apple said it has over 2.5 billion active devices. Apple didn't share installed base numbers until 2016, when it hit a billion active devices. Services Apple's services category revenue has seen the most growth. It was $9.4 billion in all of 2011, but in Q3 2026, it was $30.7 billion. In fiscal 2025, services brought in $109 billion. Apple said during the earnings call that it now has 1.5 billion subscriptions. A huge number of services launched under Cook, including: Apple Pay ‌Apple Pay‌ Cash Apple Card Apple Music Apple News Apple TV + Apple Arcade Apple Fitness+ iCloud + App Store Search Ads Ads in Maps Back in 2011, Apple's services were limited to AppleCare , iTunes, and the ‌App Store‌. Product Launches Under Cook, Apple launched everything from the AirPods to the Apple Watch. Apple Watch AirPods Apple silicon chips Vision Pro iPhone Air iPhone X HomePod and HomePod mini MacBook Neo Capital Returns Cook initiated quarterly dividends in 2012, and also executed an ongoing share repurchase program. Since then, Apple has returned more than $1 trillion to shareholders. Transition to John Ternus Cook said yesterday that the transition to Ternus is "going seamlessly." Ternus will become CEO on September 1, ahead of when Apple announces new iPhone models. Cook will remain at Apple as executive chairman, where he will engage with policymakers and help Apple navigate regulatory pressure. In April, Cook said he planned to remain at Apple for years to come . "I am healthy. My energy is high, and I plan to be in this role for a long time," said Cook. He said he will support current hardware engineering chief John Ternus in any way necessary when Ternus takes over as CEO, and he plans to continue to offer knowledge and experience whenever it's needed. "Apple will be my top priority," he said. "It's who I am at my core, and I can't imagine it any other way." Cook on Ternus Cook yesterday said Ternus is the best choice to take over Apple. The transition is going seamlessly, and I am beyond excited for John to step into his new role and lead Apple into its next era. He is truly one of a kind and there is no better person to take the helm of the company. As I've said, I couldn't be more confident in his leadership, in our executive team, and in the extraordinary people at Apple who are determined to enrich the lives of our users all over the world. We have a bright future ahead, and I truly have never been more optimistic. Ternus has been at Apple since 2001, when he joined the product design team. He became vice president of hardware engineering in 2013 and focused on the AirPods, Mac, and iPad . In 2020, he also took on the iPhone, and he became senior vice president of hardware engineering in 2021. Tag: Tim Cook This article, " How Apple Changed Under Tim Cook: 15 Years in Numbers " first appeared on MacRumors.com Discuss this article in our forums
