Huge $300 iPhone 18 Pro price hike rumored as chip shortage bites
Following price hikes across the rest of Apple's product lineup, one analyst believes that the upcoming iPhone 18 Pro could be hit with a massive $300 increase, a bump that might not be out of the question considering other recent price changes. The iPhone 18 Pro might be a hard sell for Apple. Apple increased the price of its Macs , iPads , and other products in June 2025 as a result of increasing RAM and storage costs. Some Mac models saw four-digit price hikes, although the iPhone lineup was left unscathed. That has long been rumored to change when the iPhone 18 Pro and iPhone 18 Pro models launch this fall. A report from July 2026 hinted that a price increase of up to 10% was in the cards. Rumor Score: 🤔 Possible Continue Reading on AppleInsider | Discuss on our Forums
What happened?
Following price hikes across the rest of Apple's product lineup, one analyst believes that the upcoming iPhone 18 Pro could be hit with a massive $300 increase, a bump that might not be out of the question considering other recent price changes. The iPhone 18 Pro might be a hard sell for Apple. Apple increased the price of its Macs , iPads , and other products in June 2025 as a result of increasing RAM and storage costs. Some Mac models saw four-digit price hikes, although the iPhone lineup was left unscathed. That has long been rumored to change when the iPhone 18 Pro and iPhone 18 Pro models launch this fall. A report from July 2026 hinted that a price increase of up to 10% was in the cards. Rumor Score: 🤔 Possible Continue Reading on AppleInsider | Discuss on our Forums
Story details
Following price hikes across the rest of Apple's product lineup, one analyst believes that the upcoming iPhone 18 Pro could be hit with a massive $300 increase, a bump that might not be out of the question considering other recent price changes.
The iPhone 18 Pro might be a hard sell for Apple.
Apple increased the price of its Macs , iPads , and other products in June 2025 as a result of increasing RAM and storage costs.
Why it matters
This page keeps Apple rumors separate from official updates, so readers can follow early reports without confusing them with confirmed announcements.