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How Steve Jobs changed the face of retail with the Apple Store

AppleInsider • Tue, 19 May 2026

How Steve Jobs changed the face of retail with the Apple Store

On May 19, 2001, the very first Apple Stores were opened, changing not only how customers would buy Apple hardware and get service for purchases, but also alter brick-and-mortar retail forever. Apple Vision Pro in Apple Fifth Avenue in 2024 "This is our store," Steve Jobs said simply, as he introduced the Apple Store for the first time. He did it in a video launch on May 15, 2001, just ahead of the first-ever Apple Stores opening the following Saturday. The Apple Store, Apple's first foray into its own retail stores, opened its first two locations on May 19, 2001, in Glendale, Calif. and then in Tysons Corner, Virginia. One AppleInsider staffer was present for the opening of the latter store. Continue Reading on AppleInsider | Discuss on our Forums

What happened?

On May 19, 2001, the very first Apple Stores were opened, changing not only how customers would buy Apple hardware and get service for purchases, but also alter brick-and-mortar retail forever. Apple Vision Pro in Apple Fifth Avenue in 2024 "This is our store," Steve Jobs said simply, as he introduced the Apple Store for the first time. He did it in a video launch on May 15, 2001, just ahead of the first-ever Apple Stores opening the following Saturday. The Apple Store, Apple's first foray into its own retail stores, opened its first two locations on May 19, 2001, in Glendale, Calif. and then in Tysons Corner, Virginia. One AppleInsider staffer was present for the opening of the latter store. Continue Reading on AppleInsider | Discuss on our Forums

Story details

On May 19, 2001, the very first Apple Stores were opened, changing not only how customers would buy Apple hardware and get service for purchases, but also alter brick-and-mortar retail forever.

Apple Vision Pro in Apple Fifth Avenue in 2024 "This is our store," Steve Jobs said simply, as he introduced the Apple Store for the first time.

He did it in a video launch on May 15, 2001, just ahead of the first-ever Apple Stores opening the following Saturday.

Why it matters

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Original source

https://appleinsider.com/articles/18/05/15/steve-jobs-changed-the-face-of-apple-and-retail-forever-on-may-15-2001?utm_source=rss