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Higher Apple prices look set to slow upgrade cycles

9to5Mac • Mon, 20 Jul 2026

Higher Apple prices look set to slow upgrade cycles

A poll of thousands of 9to5Mac readers suggests that higher Apple prices are likely to slow upgrade cycles, even among the most enthusiastic of customers. Upgrading less frequently was by far the most common response given by readers , while just 9% of respondents said that the price increases wouldn’t affect their purchasing behavior …

What happened?

A poll of thousands of 9to5Mac readers suggests that higher Apple prices are likely to slow upgrade cycles, even among the most enthusiastic of customers. Upgrading less frequently was by far the most common response given by readers , while just 9% of respondents said that the price increases wouldn’t affect their purchasing behavior …

Story details

A poll of thousands of 9to5Mac readers suggests that higher Apple prices are likely to slow upgrade cycles, even among the most enthusiastic of customers.

Upgrading less frequently was by far the most common response given by readers , while just 9% of respondents said that the price increases wouldn’t affect their purchasing behavior …

Why it matters

This page keeps Apple rumors separate from official updates, so readers can follow early reports without confusing them with confirmed announcements.

Original source

https://9to5mac.com/2026/07/20/higher-apple-prices-look-set-to-slow-upgrade-cycles/