Rumor

'Everyone' at Apple Apparently Calls Foldable 'iPhone Ultra'

MacRumors • Wed, 12 Aug 2026

Bloomberg 's Mark Gurman has said "everyone" inside Apple refers to the company's upcoming foldable iPhone as the " iPhone Ultra " internally, though he cautioned that doesn't necessarily confirm it as the final name. The comments came in response to Creative Strategies analyst Max Weinbach, who argued the "Ultra" name doesn't fit because Apple's existing Ultra products represent the most capable version of a lineup, and the foldable wouldn't clearly outclass the iPhone Pro the way that positioning implies. Related Roundup: iPhone Fold Tags: Bloomberg , Foldable iPhone , iPhone Ultra , Mark Gurman , Max Weinbach This article, " 'Everyone' at Apple Apparently Calls Foldable 'iPhone Ultra' " first appeared on MacRumors.com Discuss this article in our forums

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The comments came in response to Creative Strategies analyst Max Weinbach, who argued the "Ultra" name doesn't fit because Apple's existing Ultra products represent the most capable version of a lineup, and the foldable wouldn't clearly outclass the iPhone Pro the way that positioning implies.

Related Roundup: iPhone Fold Tags: Bloomberg , Foldable iPhone , iPhone Ultra , Mark Gurman , Max Weinbach This article, " 'Everyone' at Apple Apparently Calls Foldable 'iPhone Ultra' " first appeared on MacRumors.com Discuss this article in our forums

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https://www.macrumors.com/2026/08/12/everyone-at-apple-says-iphone-ultra/

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