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In a video uploaded to its YouTube channel in South Korea today, Apple showed off a handful of iPhone 17 Pro devices decorated with tiny stickers. The stickers are placed on the iPhone 17 Pro's so-called "plateau," the protruding aluminum area housing the rear cameras, an LED flash, a microphone, and the LiDAR Scanner. The video has the hashtags #PhoneDecor and #iPhoneCustomization. "Stick it here," says Apple. The ad is accompanied by a pair of YouTube Shorts . Related Roundup: iPhone 17 Pro Tags: Apple Ads , South Korea Buyer's Guide: iPhone 17 Pro (Neutral) Related Forum: iPhone This article, " Apple Covers iPhone 17 Pro in Stickers in New Ad " first appeared on MacRumors.com Discuss this article in our forums
A British paraplegic adventurer was being filmed for an Apple Vision Pro immersive video series during a fatal aircraft crash in the Jordanian desert in July 2024, Bloomberg 's Mark Gurman reports. Claire Lomas became internationally recognized in 2012 when she became the first person to complete the London Marathon using a robotic exoskeleton suit, five years after being paralyzed from the waist down in a horse-riding accident. Apple was apparently working with London-based Atlantic Studios to film Lomas for its Apple Immersive Video series called Adventure. A camera system was mounted on the plane itself, and Lomas was actively being recorded when the crash occurred. Lomas died from her injuries within weeks of the crash at the age of 44. The planned episode was set to showcase multiple Jordanian landmarks, including the Wadi Rum valley and the ancient city of Petra. The original release date for was sometime in 2025. Apple spent millions of dollars per episode on the series, with Atlantic producing and Apple distributing. People involved with the production say there were broader safety concerns during the making of the Adventure series, including crews working longer hours than staff felt was safe, filming in harsh climates, and operating equipment in conditions the crew had limited training for. Staffers reportedly raised these concerns with their superiors at Apple, which in response sent a health and safety representative to work periodically alongside production staff. There is no record of other major injuries tied to the series. Apple and Atlantic continued working together after the crash; a Colorado episode was filmed in August 2024. Apple has released five Adventure episodes to date, featuring athletes highlining 3,000 feet in the air, swimming under Arctic ice, parkouring across Paris, cliff diving in Spain, and racing cars in Colorado. No new episodes have been published since last year. The Adventure series sits within Apple's broader Apple Immersive Video offering for the Vision Pro, which Apple describes as a "180-degree, 3D 8K recording format captured with Spatial Audio." The format is one of the headset's primary selling points and is used in in-store demonstrations of the $3,499 device. Related Roundup: Apple Vision Pro Buyer's Guide: Vision Pro (Buy Now) Related Forum: Apple Vision Pro This article, " Apple Vision Pro Shoot Ended in Fatal Aircraft Crash " first appeared on MacRumors.com Discuss this article in our forums
iOS 27 is likely to introduce at least four new Apple Intelligence features that function within system apps, based on backend code discovered by Nicolás Alvarez and confirmed by MacRumors . First up, Apple is expected to lean more heavily into Visual Intelligence in iOS 27, since the company is reportedly developing AI wearable devices that will leverage the feature. Apple is reportedly working on smart glasses, AirPods with cameras, and a wearable AI pin or pendant. To that end, Visual Intelligence appears to be getting at least two new capabilities. One of them will likely let you scan a food nutrition label to get more information, which could well integrate into the Health app. Another will offer to add printed phone numbers/addresses to your Contacts. Visual Intelligence already offers to add calendar dates to your Calendar, so an equivalent feature for contacts makes sense. Elsewhere, Apple's Wallet app is likely to gain the ability to generate digital passes from scans of things like event tickets, gym membership cards and the like. Google Wallet for Android already does something similar, using AI to determine the content of a pass. Meanwhile, in Safari, we're expecting a new AI feature that will automatically name Tab Groups for users based on the contents of the tabs within the group. We can't say with certainty that the above features will work as described, since we're interpreting them from the names of individual code strings. Likewise, we do not know for sure that they will appear in iOS 27 or a future point update of the upcoming software, but given that Apple is working on a smarter version of Siri for iOS 27 with deeper integration across apps, the timing fits. Apple will unveil iOS 27 at the Worldwide Developers Conference in June, before launching in September just ahead of when new iPhone models come out. Related Roundup: iOS 27 Tags: Apple Intelligence , Visual Intelligence This article, " 4 New Apple Intelligence Features Found in Apple Code, Likely in iOS 27 " first appeared on MacRumors.com Discuss this article in our forums
