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Apple will quickly become a dominant player in folding phones – Counterpoint

9to5Mac • Tue, 08 Sep 2026

Apple will quickly become a dominant player in folding phones – Counterpoint

Counterpoint Research has predicted that global foldable phone shipments will surpass 100 million units by the end of this year, with the iPhone Ultra playing a major role in this growth. The firm says it expects Apple to take 25% of the entire market this year – and it may be the biggest player by the same time next year. In timing unlikely to be coincidental, the Xiaomi 18 Fold, leaked last month, is officially launching in China the day before Apple’s event … more…

What happened?

Counterpoint Research has predicted that global foldable phone shipments will surpass 100 million units by the end of this year, with the iPhone Ultra playing a major role in this growth. The firm says it expects Apple to take 25% of the entire market this year – and it may be the biggest player by the same time next year. In timing unlikely to be coincidental, the Xiaomi 18 Fold, leaked last month, is officially launching in China the day before Apple’s event … more…

Story details

Counterpoint Research has predicted that global foldable phone shipments will surpass 100 million units by the end of this year, with the iPhone Ultra playing a major role in this growth.

The firm says it expects Apple to take 25% of the entire market this year – and it may be the biggest player by the same time next year.

In timing unlikely to be coincidental, the Xiaomi 18 Fold, leaked last month, is officially launching in China the day before Apple’s event … more…

Why it matters

This page keeps Apple rumors separate from official updates, so readers can follow early reports without confusing them with confirmed announcements.

Original source

https://9to5mac.com/2026/09/08/apple-will-quickly-become-a-dominant-player-in-folding-phones-counterpoint/