Apple TV went from industry skepticism to Cannes Lions recognition under Eddy Cue
Cannes Lions is honoring Apple Services chief Eddy Cue after Apple turned its once-questioned Apple TV push into a credible prestige entertainment business with growing influence in Hollywood. Apple SVP of Services Eddy Cue. Photo credit: Re/Code Cue will receive Cannes Lions' Entertainment Person of the Year honor during the Cannes Lions International Festival of Creativity, which runs June 22 through June 26 in Cannes, France. Cue is also scheduled to appear in a keynote conversation with producer Jerry Bruckheimer, whose "F1" became one of Apple's highest-profile theatrical films . Cannes Lions is recognizing Apple's growing power across entertainment, advertising, and subscription services as much as it is honoring Cue himself. The festival focuses heavily on marketing, audience engagement, and platform influence instead of traditional Hollywood prestige. Cue fits naturally into that environment because Apple controls both the devices people use and the services delivered through them. Continue Reading on AppleInsider | Discuss on our Forums
What happened?
Cannes Lions is honoring Apple Services chief Eddy Cue after Apple turned its once-questioned Apple TV push into a credible prestige entertainment business with growing influence in Hollywood. Apple SVP of Services Eddy Cue. Photo credit: Re/Code Cue will receive Cannes Lions' Entertainment Person of the Year honor during the Cannes Lions International Festival of Creativity, which runs June 22 through June 26 in Cannes, France. Cue is also scheduled to appear in a keynote conversation with producer Jerry Bruckheimer, whose "F1" became one of Apple's highest-profile theatrical films . Cannes Lions is recognizing Apple's growing power across entertainment, advertising, and subscription services as much as it is honoring Cue himself. The festival focuses heavily on marketing, audience engagement, and platform influence instead of traditional Hollywood prestige. Cue fits naturally into that environment because Apple controls both the devices people use and the services delivered through them. Continue Reading on AppleInsider | Discuss on our Forums
Story details
Cannes Lions is honoring Apple Services chief Eddy Cue after Apple turned its once-questioned Apple TV push into a credible prestige entertainment business with growing influence in Hollywood.
Apple SVP of Services Eddy Cue.
Photo credit: Re/Code Cue will receive Cannes Lions' Entertainment Person of the Year honor during the Cannes Lions International Festival of Creativity, which runs June 22 through June 26 in Cannes, France.
Why it matters
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