Apple the only bright spot in a declining PC market, savaged by RAM price hikes
Apple gained ground in the PC market even as global shipments fell for the first time in more than two years, as the Mac outperformed a market squeezed by rising memory costs. Macs continue to gain market share Worldwide PC shipments fell 4.9% year over year to 68.2 million units in the second quarter, ending nine straight quarters of growth. A persistent memory shortage prompted manufacturers to build inventory ahead of tighter supplies. Rising component costs also pushed PC makers to raise prices for customers. An estimated 6.7 million Macs shipped during the quarter, increasing Apple's shipments 10.1% year over year and lifting its PC market share from 8.5% to 9.9%. Lenovo, HP, and Dell all posted shipment declines during the same period. Apple was the only one of the top four PC vendors to deliver a meaningful year-over-year shipment increase even after raising Mac prices alongside the rest of the industry as memory costs climbed. Continue Reading on AppleInsider | Discuss on our Forums
What happened?
Apple gained ground in the PC market even as global shipments fell for the first time in more than two years, as the Mac outperformed a market squeezed by rising memory costs. Macs continue to gain market share Worldwide PC shipments fell 4.9% year over year to 68.2 million units in the second quarter, ending nine straight quarters of growth. A persistent memory shortage prompted manufacturers to build inventory ahead of tighter supplies. Rising component costs also pushed PC makers to raise prices for customers. An estimated 6.7 million Macs shipped during the quarter, increasing Apple's shipments 10.1% year over year and lifting its PC market share from 8.5% to 9.9%. Lenovo, HP, and Dell all posted shipment declines during the same period. Apple was the only one of the top four PC vendors to deliver a meaningful year-over-year shipment increase even after raising Mac prices alongside the rest of the industry as memory costs climbed. Continue Reading on AppleInsider | Discuss on our Forums
Story details
Apple gained ground in the PC market even as global shipments fell for the first time in more than two years, as the Mac outperformed a market squeezed by rising memory costs.
Macs continue to gain market share Worldwide PC shipments fell 4.9% year over year to 68.2 million units in the second quarter, ending nine straight quarters of growth.
A persistent memory shortage prompted manufacturers to build inventory ahead of tighter supplies.
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