Rumor

Apple Teases 'Huge Launch' Next Week

MacRumors • Tue, 01 Sep 2026

In his first memo to Apple employees as CEO today, John Ternus teased a "huge launch next week that's going to be phenomenal." In a social media post today, Apple's marketing chief Greg Joswiak teased that Apple has "more to say" on Wednesday, September 9, which is when the company will be holding its next special event , starting at 10 a.m. Pacific Time. Hello, indeed. More to say September 9.  https://t.co/q4hep7iDtq — Greg Joswiak (@gregjoz) September 1, 2026 During the event, Apple is expected to unveil the iPhone 18 Pro and iPhone 18 Pro Max, its first-ever foldable iPhone, the Apple Watch Series 12 and Apple Watch Ultra 4, and potentially AirPods 5 . Of course, there could be other announcements and surprises too. MacRumors will be providing live coverage of the event from Steve Jobs Theater. Tags: Apple Event , Greg Joswiak , John Ternus This article, " Apple Teases 'Huge Launch' Next Week " first appeared on MacRumors.com Discuss this article in our forums

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 https://t.co/q4hep7iDtq — Greg Joswiak (@gregjoz) September 1, 2026 During the event, Apple is expected to unveil the iPhone 18 Pro and iPhone 18 Pro Max, its first-ever foldable iPhone, the Apple Watch Series 12 and Apple Watch Ultra 4, and potentially AirPods 5 .

Of course, there could be other announcements and surprises too.

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This page keeps Apple rumors separate from official updates, so readers can follow early reports without confusing them with confirmed announcements.

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https://www.macrumors.com/2026/09/01/apple-teases-huge-launch-next-week/

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