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Apple says memory costs and Siri AI will weigh on holiday quarter profit margins

9to5Mac • Mon, 02 Nov 2026

Apple says memory costs and Siri AI will weigh on holiday quarter profit margins

Following today’s earnings report, Apple held its quarterly earnings call, during which the company discussed the impact of rising memory costs on its profit margins and warned of additional pressure from Siri AI expenses during the holiday quarter. Here are the details. more…

What happened?

Following today’s earnings report, Apple held its quarterly earnings call, during which the company discussed the impact of rising memory costs on its profit margins and warned of additional pressure from Siri AI expenses during the holiday quarter. Here are the details. more…

Story details

Following today’s earnings report, Apple held its quarterly earnings call, during which the company discussed the impact of rising memory costs on its profit margins and warned of additional pressure from Siri AI expenses during the holiday quarter.

Why it matters

This page keeps Apple rumors separate from official updates, so readers can follow early reports without confusing them with confirmed announcements.

Original source

https://9to5mac.com/2026/11/02/apple-says-memory-costs-and-siri-ai-will-weigh-on-holiday-quarter-profit-margins/