Apple Maps ads will be tasteful and minimal, might even help your local businesses
Search ads in Apple Maps will provide a great incentive system for local businesses to care about the platform, but it appears to be a bridge too far for users. It's a problem of Apple's own creation. Apple Maps is gaining new ways for businesses to care about the platform Advertising isn't inherently evil , but Apple's work to make users wary of surveillance capitalism has become a double-edged sword. We're all more aware of the dangers of data collection and its misuse. That also means we've been programmed to reject all forms of advertising. Continue Reading on AppleInsider | Discuss on our Forums
What happened?
Search ads in Apple Maps will provide a great incentive system for local businesses to care about the platform, but it appears to be a bridge too far for users. It's a problem of Apple's own creation. Apple Maps is gaining new ways for businesses to care about the platform Advertising isn't inherently evil , but Apple's work to make users wary of surveillance capitalism has become a double-edged sword. We're all more aware of the dangers of data collection and its misuse. That also means we've been programmed to reject all forms of advertising. Continue Reading on AppleInsider | Discuss on our Forums
Story details
Search ads in Apple Maps will provide a great incentive system for local businesses to care about the platform, but it appears to be a bridge too far for users.
It's a problem of Apple's own creation.
Apple Maps is gaining new ways for businesses to care about the platform Advertising isn't inherently evil , but Apple's work to make users wary of surveillance capitalism has become a double-edged sword.
Why it matters
This page keeps Apple rumors separate from official updates, so readers can follow early reports without confusing them with confirmed announcements.