Apple is reportedly working on six new product categories
Apple is reportedly working on bringing no fewer than six new product categories to market soon, in part as Tim Cook's swansong as CEO of the company. Apple Home Hub to arrive in 2026 with Apple Intelligence Following the news that Apple CEO Tim Cook will be replaced by Ternus in late 2026, a new report has detailed the products his teams are working on. Speaking during an interview with TBPN , Bloomberg's Mark Gurman reports that Apple has products in six new product categories in the works. This is alongside its usual product refreshes, like new iPhones, iPads, and more. Apple's 2024 Apple Vision Pro release was the last time it entered a new category. The spatial computer has so far failed to capture the imagination of the larger market, but that hasn't deterred the company from entering new markets in the future. Continue Reading on AppleInsider | Discuss on our Forums
What happened?
Apple is reportedly working on bringing no fewer than six new product categories to market soon, in part as Tim Cook's swansong as CEO of the company. Apple Home Hub to arrive in 2026 with Apple Intelligence Following the news that Apple CEO Tim Cook will be replaced by Ternus in late 2026, a new report has detailed the products his teams are working on. Speaking during an interview with TBPN , Bloomberg's Mark Gurman reports that Apple has products in six new product categories in the works. This is alongside its usual product refreshes, like new iPhones, iPads, and more. Apple's 2024 Apple Vision Pro release was the last time it entered a new category. The spatial computer has so far failed to capture the imagination of the larger market, but that hasn't deterred the company from entering new markets in the future. Continue Reading on AppleInsider | Discuss on our Forums
Story details
Apple is reportedly working on bringing no fewer than six new product categories to market soon, in part as Tim Cook's swansong as CEO of the company.
Apple Home Hub to arrive in 2026 with Apple Intelligence Following the news that Apple CEO Tim Cook will be replaced by Ternus in late 2026, a new report has detailed the products his teams are working on.
Speaking during an interview with TBPN , Bloomberg's Mark Gurman reports that Apple has products in six new product categories in the works.
Why it matters
This page keeps Apple rumors separate from official updates, so readers can follow early reports without confusing them with confirmed announcements.