Production theater company IMAX has responded in a mixed way to Apple's embrace of a 1:1.4 aspect ratio on the iPhone Duo's inner and outer displays. The boxier ratio happens to be very close to the classic "full-frame" IMAX aspect ratio, which comes from the geometry of the company's original 15-perforation/70mm film system. In response to an X post from someone wondering if we'll see more 1:14.1 content because of the iPhone Duo, IMAX's official account said, "Love this for them," but then added, "Still not watching movies on a phone..." Pre-orders open October 16 ahead of an October 23 launch. Related Roundup: iPhone Duo Buyer's Guide: iPhone Duo (Coming Soon) Related Forum: iPhone This article, " IMAX Reacts to iPhone Duo's 1:1.4 Aspect Ratio Displays " first appeared on MacRumors.com Discuss this article in our forums
In a joint interview with Tom's Guide and TechRadar , new Apple CEO John Ternus and marketing chief Greg Joswiak explained why the company waited until now to release a foldable, its design philosophy, and how it kept the iPhone Duo under wraps. Ternus said the timing always comes down to when a product idea meets Apple's bar "for quality and durability, but also for design." He said the device "was like a greenfield of opportunity for us because it was an opportunity to rethink so many different things." Apple took a hard look at what other foldable makers were offering and felt it "wasn't particularly inspiring," said Joswiak, adding that Apple's approach was "twofold – no pun intended." First, Apple believes the device's wider 1:1.4 aspect ratio is the answer to designs that resemble two phones "awkwardly stuck together," said Joz. Second, Apple worked on the software to make the Duo "unlike any foldable that's out there." As for the foldable display, Ternus said the inner screen's top layer is polymer, not glass, which meant devising an entirely new way of making Apple's nano-texture finish. Rival displays, he said, are "kind of cheap-feeling plastic surfaces. They don't feel good to touch, they're kind of wavy, wrinkly." "The nano-texture just wipes that all out," he added. "It's beautifully flat. It feels amazing to touch and it's incredibly durable." Joswiak said he is "super proud" that Apple kept the project relatively secret: "We put the extra security on it. We didn't talk about it to anybody. We had a very funny code name, which I won't even repeat, that had nothing to do with it. But we said we're going to keep this one extra secret because, look, people knew through leaks that we were working on a foldable." Leakers did get the aspect ratio right, Joz conceded. "There were a lot of coincidental instances of people finding that an interesting aspect ratio. And this is when we said, okay, we're going to really keep this one locked down – and it worked." As for the $1,999 starting price, Ternus mused: "Yes, it's more expensive than the other phones, but we think it's great value." Joz added: "It's called iPhone Duo for a reason. It's like two products." You can watch the full interview via the embedded video above or on the YouTube website . Pre-orders for the iPhone Duo begin Friday, October 16, ahead of an October 23 launch. Related Roundup: iPhone Duo Tags: Greg Joswiak , John Ternus Buyer's Guide: iPhone Duo (Coming Soon) Related Forum: iPhone This article, " Apple Execs Explain iPhone Duo's Display Design, Secrecy, and Price " first appeared on MacRumors.com Discuss this article in our forums
In a new interview, Apple CEO John Ternus talks about the long road to the iPhone Duo, while Joz is delighted just how secret they kept the project. John Ternus (left) and Greg Joswiak - image credit: Tom's Guide/TechRadar It had been rumored for such a long time, and so many leaks got little details right, but overall the iPhone Duo has been Apple's best-kept secret in years. Talking to Tom's Guide and TechRadar in a new interview , Greg Joswiak , senior vice president of worldwide marketing, says he's "super proud" of that. "We put extra security on it, we didn't talk about it to anyone," he said. "We had a very funny codename, which I won't even repeat, that had nothing to do with it." Continue Reading on AppleInsider | Discuss on our Forums
Following this week’s Apple event, new Apple CEO John Ternus and marketing SVP Greg Joswiak sat down for an interview to talk more about the iPhone 18 Pro and iPhone Duo. In the interview with Tom’s Guide and TechRadar , Ternus and Joswiak discussed why Apple decided that now was the time to enter the foldable market. Ternus also touched on his feelings after his first week as Apple CEO. more…
