Most US schools aren't out for the summer yet, and Apple is already looking at back to school computer purchase time with a new ad showing college students achieving success with MacBooks, rest, and possibly a shower. Student working successfully at her MacBook - image credit: Apple Apple has tried being straight with just listing Mac features in its ads for students. It's tried being funny about talking parents into buying Macs, which did not go well . Now with a 93-second ad on YouTube, Apple is going for conveying how hard working college students have to be. And so therefore how hard-working all Mac laptops are. Continue Reading on AppleInsider | Discuss on our Forums
Apple today shared a new ad that promotes MacBooks as the "best choice for college." In the 90-second video, students are frustrated by but eventually overcome creative block while working on assignments like screenplays and CADs. "Mac laptops are your best choice for college," says Apple. "Whether you're studying business, engineering, design, or the arts — get started on Mac." The ad is set to the song " I'VE GOT THIS ALL UNDER CONTROL " by Willow Kayne. With the MacBook Neo , the Mac is more affordable than ever. In the U.S., the laptop starts at just $499 for college students who verify their enrollment . Students can learn more about the Mac on Apple's College Students page . Tag: Apple Ads This article, " Apple Says Mac is 'Best Choice for College' in New Ad Aimed at Students " first appeared on MacRumors.com Discuss this article in our forums