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Apple continues to dominate premium smartphone market share in 2026

AppleInsider • Thu, 06 Aug 2026

Apple continues to dominate premium smartphone market share in 2026

For smartphones selling at over $600, Apple owns 65% of that market and grew 9% year over year in the first half of 2026. However, Chinese brands are making a dent in local market share. iPhone demand increases Apple's premium market share Apple ships 23% of all smartphones sold globally and captures 49% of all profit . It's a behemoth on its own, but when accounting for smartphones in the $600 plus range, it's the clear leader in market share. According to a report from Counterpoint Research, Apple captured 65% of the global premium smartphone market. It grew 9% year over year during the first half of 2026, though its market share is still down when compared to the 74% held in 2022. Continue Reading on AppleInsider | Discuss on our Forums

What happened?

For smartphones selling at over $600, Apple owns 65% of that market and grew 9% year over year in the first half of 2026. However, Chinese brands are making a dent in local market share. iPhone demand increases Apple's premium market share Apple ships 23% of all smartphones sold globally and captures 49% of all profit . It's a behemoth on its own, but when accounting for smartphones in the $600 plus range, it's the clear leader in market share. According to a report from Counterpoint Research, Apple captured 65% of the global premium smartphone market. It grew 9% year over year during the first half of 2026, though its market share is still down when compared to the 74% held in 2022. Continue Reading on AppleInsider | Discuss on our Forums

Story details

For smartphones selling at over $600, Apple owns 65% of that market and grew 9% year over year in the first half of 2026.

However, Chinese brands are making a dent in local market share.

iPhone demand increases Apple's premium market share Apple ships 23% of all smartphones sold globally and captures 49% of all profit .

Why it matters

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Original source

https://appleinsider.com/articles/26/08/06/apple-continues-to-dominate-premium-smartphone-market-share-in-2026?utm_source=rss