Apple just rolled out a slew of price increases across Mac, iPad, Apple TV, HomePod and more product lines. Apple CEO Tim Cook warned this was coming a week ago , as component pricing for memory and storage hits unprecedented levels. In a statement to Bloomberg today , the company acknowledged “this is not welcome news” and is “working tirelessly to find solutions”.
Apple today dramatically increased device prices across multiple product lines. After temporarily taking it down earlier today , Apple's online store is back up with a series of product price increases. The changes are as follows: HomePod mini : $129, up from $99 HomePod : $349, up from $299 Apple TV : $199, up from $129 iPad Air : $749, up from $599 iPad Pro : $1,199, up from $999 MacBook Neo : $699, up from $599 MacBook Air : $1,299, up from $1,099 MacBook Pro : $1,999 up from $1,699 iMac : $1,499, up from $1,299 Mac Studio (M4 Max) : $2,499, up from $1,999 Mac Studio (M3 Ultra) : $5,299, up from $3,999 Vision Pro : $3,699 up from $3,499 The iPhone, AirPods, Studio Display , and accessories such as the Apple Pencil are seemingly the only unaffected product lines. Last week, Apple announced that it was preparing to raise prices across its product lineup, with CEO Tim Cook confirming that that the move was inevitable. Cook made the announcement in an interview with The Wall Street Journal , citing the soaring cost of memory and storage chips. "Unfortunately, price increases are unavoidable," he said. "We're doing our best to mitigate the huge increases that are being passed to us, and we've been trying to shield our customers from the increases, but the situation has become unsustainable." Cook described the scale of the memory shortage as a "hundred-year flood," adding, "I've never seen anything like it in any area in over 40 years." Apple has historically absorbed component cost swings rather than passing them on to customers, so this marks a notable shift in approach. More to follow... Tag: Apple Store This article, " Apple Just Increased Prices: Here's What's Changed " first appeared on MacRumors.com Discuss this article in our forums
Apple has raised prices across the board for many of its products today. MacBook Neo now starts at $699 (up from $599), while MacBook Air now starts at $1299 (up from $1099). Other impacted products include MacBook Pro, iPad, iPad Air, and many more. iPhone, Apple Watch, and AirPods pricing is unchanged.
OLED panel mass production has reportedly begun for several upcoming Apple products, including the long-rumored OLED iPad mini and OLED MacBook Pro. According to a Korean-language ETNews report, Samsung Display started mass production of OLED panels for Apple's first OLED iPad mini this month. The report adds that production of OLED panels for the MacBook Pro is scheduled to begin in July, coinciding with the startup of Samsung's new 8.6-generation OLED production line. The OLED iPad mini has been rumored for several years now as Apple gradually expands OLED technology beyond the iPhone and Apple Watch. Apple brought OLED to the iPad Pro in 2024, and display industry analysts have long expected the iPad mini to follow before the technology eventually reaches the iPad Air. OLED will replace the current LCD technology used in the iPad mini 7, offering higher contrast, deeper blacks, and improved power efficiency. There are no rumors suggesting exactly when the next iPad mini will be released, but a late 2026 launch is widely expected. OLED iPad Mini: Release Date, Pricing, and What to Expect The rumored upcoming MacBook Pro redesign – possibly marketed with a higher-tier "MacBook Ultra" moniker – is believed to be next in line in Apple's product lineup to adopt OLED, replacing the current mini-LED technology. Multiple supply chain reports have indicated Samsung Display's dedicated Gen 8.6 OLED production line is key to Apple's Mac transition . According to Bloomberg 's Mark Gurman and Apple analyst Ming-Chi Kuo , the OLED MacBook Pro will also be the first Mac to adopt touchscreen technology. The machine is expected to be released towards the end of the year or early 2027 , depending on how well Apple contends with industry-wide memory chip shortages. ETNews says Samsung Display and LG Display are supplying all of Apple's OLED panels for products launching in the second half of the year. Samsung and LG are reportedly sharing production of OLED panels for the iPhone 18 Pro and iPhone 18 Pro Max, while LG Display is said to be the sole supplier for the Apple Watch Series 12. Meanwhile, Samsung will reportedly be the exclusive supplier for the foldable iPhone, OLED iPad mini, and OLED MacBook Pro displays. MacBook Ultra: 5 Features That Could Justify the Name The report also claims Chinese display maker BOE is not participating in the iPhone 18 supply chain after quality issues reportedly delayed shipments for iPhone 17 Pro displays. Related Roundup: iPad mini Tag: OLED Buyer's Guide: iPad Mini (Don't Buy) Related Forum: iPad This article, " Report: iPad Mini OLED Panel Mass Production Has Begun " first appeared on MacRumors.com Discuss this article in our forums
