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Apple CEO John Ternus on Early Foldables: 'Kind of Cheap and Crappy'

MacRumors • Thu, 15 Oct 2026

Apple CEO John Ternus on Early Foldables: 'Kind of Cheap and Crappy'

In a recent interview with TIME , Apple CEO John Ternus described some early foldable smartphones as feeling "kind of cheap and crappy." Samsung released its first foldable in 2019, but Apple opted to take its time and has now developed the iPhone Duo with a premium design and a barely-noticeable display crease. The interview touches on how Ternus gave Apple's design team "the confidence to really push the boundaries on innovation and manufacturing" with the iPhone Duo, which is available to pre-order starting this Friday at 5 a.m. Pacific Time. Tag: John Ternus This article, " Apple CEO John Ternus on Early Foldables: 'Kind of Cheap and Crappy' " first appeared on MacRumors.com Discuss this article in our forums

What happened?

In a recent interview with TIME , Apple CEO John Ternus described some early foldable smartphones as feeling "kind of cheap and crappy." Samsung released its first foldable in 2019, but Apple opted to take its time and has now developed the iPhone Duo with a premium design and a barely-noticeable display crease. The interview touches on how Ternus gave Apple's design team "the confidence to really push the boundaries on innovation and manufacturing" with the iPhone Duo, which is available to pre-order starting this Friday at 5 a.m. Pacific Time. Tag: John Ternus This article, " Apple CEO John Ternus on Early Foldables: 'Kind of Cheap and Crappy' " first appeared on MacRumors.com Discuss this article in our forums

Story details

In a recent interview with TIME , Apple CEO John Ternus described some early foldable smartphones as feeling "kind of cheap and crappy." Samsung released its first foldable in 2019, but Apple opted to take its time and has now developed the iPhone Duo with a premium design and a barely-noticeable display crease.

The interview touches on how Ternus gave Apple's design team "the confidence to really push the boundaries on innovation and manufacturing" with the iPhone Duo, which is available to pre-order starting this Friday at 5 a.m.

Tag: John Ternus This article, " Apple CEO John Ternus on Early Foldables: 'Kind of Cheap and Crappy' " first appeared on MacRumors.com Discuss this article in our forums

Why it matters

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Original source

https://www.macrumors.com/2026/10/15/john-ternus-cheap-and-crappy-foldables/