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Apple CEO John Ternus criticized for ‘scripted’ approach to first earnings call

9to5Mac • Tue, 03 Nov 2026

Apple CEO John Ternus criticized for ‘scripted’ approach to first earnings call

Investors didn’t seem overly happy about yesterday’s Apple earnings call despite the record results . That likely reflects the company’s cautious take on margins in the current quarter, but some have also criticized what they describe as a very “scripted” approach by new CEO John Ternus . Bloomberg was the biggest critic, describing it as a “timid” performance that left analysts “sorely disappointed” … more…

What happened?

Investors didn’t seem overly happy about yesterday’s Apple earnings call despite the record results . That likely reflects the company’s cautious take on margins in the current quarter, but some have also criticized what they describe as a very “scripted” approach by new CEO John Ternus . Bloomberg was the biggest critic, describing it as a “timid” performance that left analysts “sorely disappointed” … more…

Story details

Investors didn’t seem overly happy about yesterday’s Apple earnings call despite the record results .

That likely reflects the company’s cautious take on margins in the current quarter, but some have also criticized what they describe as a very “scripted” approach by new CEO John Ternus .

Bloomberg was the biggest critic, describing it as a “timid” performance that left analysts “sorely disappointed” … more…

Why it matters

This page keeps Apple rumors separate from official updates, so readers can follow early reports without confusing them with confirmed announcements.

Original source

https://9to5mac.com/2026/11/03/apple-ceo-john-ternus-criticized-for-scripted-approach-to-first-earnings-call/