Apple at 50: Tim Cook, the man who grew Apple by trillions of dollars
He was a businessman instead of a designer, but as Apple CEO, Tim Cook also had to become far more of a politician than any of his predecessors. Here's how he started at Apple, ran the company, and will end his career. Tim Cook on stage at Apple Park- image credit: AppleTim Cook on stage at Apple Park- image credit: Apple Tim Cook was Apple's seventh CEO, he was the longest-serving, and he was only the third who wasn't fired. Then it's true that like every Apple CEO before him, he was white, male, and a similar age, but in business terms, he was also the most transformative of them all. That includes being more business and financially transforming than Steve Jobs . Where Cook will never be as much remembered for products as Jobs still is, he was more of a businessman and, latterly, vastly more of a politician . Continue Reading on AppleInsider | Discuss on our Forums
What happened?
He was a businessman instead of a designer, but as Apple CEO, Tim Cook also had to become far more of a politician than any of his predecessors. Here's how he started at Apple, ran the company, and will end his career. Tim Cook on stage at Apple Park- image credit: AppleTim Cook on stage at Apple Park- image credit: Apple Tim Cook was Apple's seventh CEO, he was the longest-serving, and he was only the third who wasn't fired. Then it's true that like every Apple CEO before him, he was white, male, and a similar age, but in business terms, he was also the most transformative of them all. That includes being more business and financially transforming than Steve Jobs . Where Cook will never be as much remembered for products as Jobs still is, he was more of a businessman and, latterly, vastly more of a politician . Continue Reading on AppleInsider | Discuss on our Forums
Story details
He was a businessman instead of a designer, but as Apple CEO, Tim Cook also had to become far more of a politician than any of his predecessors.
Here's how he started at Apple, ran the company, and will end his career.
Tim Cook on stage at Apple Park- image credit: AppleTim Cook on stage at Apple Park- image credit: Apple Tim Cook was Apple's seventh CEO, he was the longest-serving, and he was only the third who wasn't fired.
Why it matters
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