AI-driven chip shortages to cause Apple product price increase, says Cook
Apple has attempted to shield customers from memory and storage chip price increases, but it has "become unsustainable." Price change timing hasn't been shared. Chip shortages could affect iPhone pricing in the fall One of the most predictable parts of Apple is its price structure. It's basically a feature of the product, so price changes are very rare and heavily considered. In an interview with The Wall Street Journal , Apple CEO Tim Cook says that product prices will have to increase to account for chip shortages. While the company has worked its usual supply chain magic to mitigate costs , things have exceeded its ability to shield customers. Continue Reading on AppleInsider | Discuss on our Forums
What happened?
Apple has attempted to shield customers from memory and storage chip price increases, but it has "become unsustainable." Price change timing hasn't been shared. Chip shortages could affect iPhone pricing in the fall One of the most predictable parts of Apple is its price structure. It's basically a feature of the product, so price changes are very rare and heavily considered. In an interview with The Wall Street Journal , Apple CEO Tim Cook says that product prices will have to increase to account for chip shortages. While the company has worked its usual supply chain magic to mitigate costs , things have exceeded its ability to shield customers. Continue Reading on AppleInsider | Discuss on our Forums
Story details
Apple has attempted to shield customers from memory and storage chip price increases, but it has "become unsustainable." Price change timing hasn't been shared.
Chip shortages could affect iPhone pricing in the fall One of the most predictable parts of Apple is its price structure.
It's basically a feature of the product, so price changes are very rare and heavily considered.
Why it matters
This page keeps Apple rumors separate from official updates, so readers can follow early reports without confusing them with confirmed announcements.