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A $1,399 starting price for the iPhone 18 Pro doesn’t seem credible, even for Apple

9to5Mac • Mon, 03 Aug 2026

A $1,399 starting price for the iPhone 18 Pro doesn’t seem credible, even for Apple

We know for sure that Apple will increase iPhone prices when the iPhone 18 Pro launches next month. The company exempted existing iPhones when it increased prices across the board to reflect higher memory prices, but that was only ever going to be a temporary reprieve. However, two sources are now suggesting that the starting price of this year’s Pro models will be $1,399 – and I find it hard to believe even Apple would go that far …

What happened?

We know for sure that Apple will increase iPhone prices when the iPhone 18 Pro launches next month. The company exempted existing iPhones when it increased prices across the board to reflect higher memory prices, but that was only ever going to be a temporary reprieve. However, two sources are now suggesting that the starting price of this year’s Pro models will be $1,399 – and I find it hard to believe even Apple would go that far …

Story details

We know for sure that Apple will increase iPhone prices when the iPhone 18 Pro launches next month.

The company exempted existing iPhones when it increased prices across the board to reflect higher memory prices, but that was only ever going to be a temporary reprieve.

However, two sources are now suggesting that the starting price of this year’s Pro models will be $1,399 – and I find it hard to believe even Apple would go that far …

Why it matters

This page keeps Apple rumors separate from official updates, so readers can follow early reports without confusing them with confirmed announcements.

Original source

https://9to5mac.com/2026/08/03/a-1399-starting-price-for-the-iphone-18-pro-doesnt-seem-credible-even-for-apple/