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25% of US adults are interested in the iPhone Ultra – but won’t pay for it

9to5Mac • Wed, 26 Aug 2026

25% of US adults are interested in the iPhone Ultra – but won’t pay for it

Sometimes a headline is the complete inverse of the real news in the story, and that’s the case with a new survey measuring interest in the upcoming iPhone Ultra . The headline says 75% of US adults aren’t interested in a folding iPhone, while the real surprise is that as many as 25% are. Apple shouldn’t get too excited by the results, however, as willingness to pay was way, way less than the price we’re expecting the company to announce …

What happened?

Sometimes a headline is the complete inverse of the real news in the story, and that’s the case with a new survey measuring interest in the upcoming iPhone Ultra . The headline says 75% of US adults aren’t interested in a folding iPhone, while the real surprise is that as many as 25% are. Apple shouldn’t get too excited by the results, however, as willingness to pay was way, way less than the price we’re expecting the company to announce …

Story details

Sometimes a headline is the complete inverse of the real news in the story, and that’s the case with a new survey measuring interest in the upcoming iPhone Ultra .

The headline says 75% of US adults aren’t interested in a folding iPhone, while the real surprise is that as many as 25% are.

Apple shouldn’t get too excited by the results, however, as willingness to pay was way, way less than the price we’re expecting the company to announce …

Why it matters

This page keeps Apple rumors separate from official updates, so readers can follow early reports without confusing them with confirmed announcements.

Original source

https://9to5mac.com/2026/08/26/25-of-us-adults-are-interested-in-the-iphone-ultra-but-wont-pay-for-it/